{"version":"https://jsonfeed.org/version/1","title":"BW Collective","home_page_url":"https://bwcollective.co","description":"BW Collective","author":{"name":"BW Collective"},"items":[{"id":"https://bwcollective.co/news%2Fblog/f/you-swapped-the-logo-and-nobody-noticed-thats-the-problem","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/4b16090f-e3bd-4e22-b9ac-c8668f73b1ca/TradeShowMarketingArticle.png\"/><p>There’s a 1962 song by Malvina Reynolds about houses on the hillside, all made of ticky-tacky, and all looking just the same. I’d think about that song when I used to walk the trade show floors, taking photos of competit...</p>","url":"https://bwcollective.co/news%2Fblog/f/you-swapped-the-logo-and-nobody-noticed-thats-the-problem","title":"You Swapped the Logo and Nobody Noticed. That's the Problem.","summary":"There’s a 1962 song by Malvina Reynolds about houses on the hillside, all made of ticky-tacky, and all looking just the same. I’d think about that song when I used to walk the trade show floors, taking photos of competit...","date_modified":"2026-07-13T17:39:04Z"}]}