BW Collective
BW Collective
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  • Home
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About Us

Who We Are

BW Collective is more than a boutique marketing agency—we’re storytellers and connectors rooted in the B2B industry. We go beyond traditional marketing by focusing on educating and creating meaningful connections that resonate. Our mission is to guide brands through a journey of growth, blending creative storytelling with strategic execution to ensure impactful results. With BW Collective, your brand’s story will captivate, engage, and deliver.

Our Mission

Our goal is to craft compelling stories that do more than reach an audience—they connect deeply, fostering relationships that drive success. We believe in a partnership approach, where your brand’s journey becomes a story of growth and positive impact.

Our Expertise

Our team combines years of experience across marketing disciplines, from brand strategy to compliance-sensitive communications. We’re committed to achieving results and building lasting connections that align with your business goals.

meet the team

Brittney Weber, Founder and Chief Strategist

Brittney Weber

Breann Phillips

Brittney Weber

Founder and Chief Strategist


With an eye for the big picture and a knack for driving impactful strategies, Brittney brings a rich legacy of strategic marketing and communication leadership from her time at TCF National Bank/Huntington National Bank where she led comprehensive marketing strategies and communications across diverse portfolio

Founder and Chief Strategist


With an eye for the big picture and a knack for driving impactful strategies, Brittney brings a rich legacy of strategic marketing and communication leadership from her time at TCF National Bank/Huntington National Bank where she led comprehensive marketing strategies and communications across diverse portfolios. 


At TCF Capital Solutions and TCF Inventory Finance, she managed communications for over 34,000 customers, steered through a $1 billion business acquisition, championed expansion into Australia and New Zealand, and skillfully navigated the communications for pandemic and PPP loan initiatives, demonstrating her remarkable leadership through transformative times.


Brittney’s success stems from her collaborative spirit, partnering with leadership teams to align marketing strategies with business growth objectives and working hand-in-hand with channel owners to craft impactful marketing and communication campaigns. Her leadership extends beyond strategy to nurturing talent within her team, fostering an environment of development and continuous improvement.


A Certified Working Genius Facilitator and business coach, Brittney’s LinkedIn profile narrates a career fueled by a passion for driving impactful solutions and fostering growth. Her artistic soul and design sensibility infuse her projects with a unique blend of aesthetics and functionality, reflecting her belief in the power of creativity.


Beyond professional pursuits, Brittney can be found inspiring young athletes as the head women’s golf and volleyball coach at Columbus Catholic High School, where she brings the same energy and dedication to nurturing the next generation.

Tara Lassin, Brand/Marketing Operations Director

Tara Lassin

Breann Phillips

Brittney Weber

Brand and Marketing Operations Director


At BW Collective, our mission is to provide exceptional consulting services that empower our clients to achieve their business goals. We strive to deliver customized solutions that meet the unique needs of each client.

Breann Phillips, Marketing Manager

Breann Phillips

Breann Phillips

Breann Phillips

Marketing Manager


Breann is responsible for managing social media platforms and creating content for her clients. She also takes on a project manager role for several clients, overseeing the successful execution of various marketing strategies. Breann holds a Bachelor's degree in Business Administration with a focus on Strategic Public Rel

Marketing Manager


Breann is responsible for managing social media platforms and creating content for her clients. She also takes on a project manager role for several clients, overseeing the successful execution of various marketing strategies. Breann holds a Bachelor's degree in Business Administration with a focus on Strategic Public Relations and Marketing from the University of Northern Iowa. 


What makes you feel your best?

I feel my best when I am with my family and pets. Some of my favorite memories are from when I am with my parents, sister, boyfriend, and my two fur babies, Bear and Chloe. 


Where would you love to visit?

My dream destination spot would be Greece. My grandparents met in Greece and have told me all about their adventures in Crete. Seeing all of the beautiful photos and hearing about their culture puts Greece at the top of my bucket list. 

Laura Livingood, Consultant, Developer

Laura Livingood

Laura Livingood

Breann Phillips

Consultant, Developer


Laura has 15+ years experience partnering with a variety of clients from small service based businesses to large national law firms and financial service providers to modernize and maintain their digital marketing technology. Whether they're working together to create a viral social campaign or bringing Salesforce & M

Consultant, Developer


Laura has 15+ years experience partnering with a variety of clients from small service based businesses to large national law firms and financial service providers to modernize and maintain their digital marketing technology. Whether they're working together to create a viral social campaign or bringing Salesforce & Marketing Cloud into their company for the first time, she delivers quick, expert work.

Expertise in Salesforce (Sales & Marketing), system integration, digital marketing campaigns, CMS, Wordpress and more.

Allyson Gayer, Creative and Marketing Operations Manager

Allyson Gayer

Laura Livingood

Allyson Gayer

Creative and Marketing Operations Manager


Allyson thrives at the intersection of strategy and creativity. On any given day, you will find her sipping coffee while designing, creating content, managing projects, communicating with clients, or writing.

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